- Before that day, the flag had served mostly as a military ensign or a convenient marking of American territory, flown from forts, embassies, and ships, and displayed on special occasions like the Fourth of July. But in the weeks after Major Anderson's surprising stand, it became something different. Suddenly the Stars and Stripes flew – as it does today, and especially as it did after September 11 – from houses, from storefronts, from churches; above the village greens and college quads. For the first time American flags were mass-produced rather than individually stitched and even so, manufacturers could not keep up with demand. As the long winter of 1861 turned into spring, that old flag meant something new. The abstraction of the Union cause was transfigured into a physical thing: strips of cloth that millions of people would fight for, and many thousands die for.[3]
Astronaut Alan Shepard raises the United States flag on the surface of the moon during the Apollo 14 mission. Flags accompanied each of the Apollo missions.
The flag has become a powerful symbol of Americanism, and is proudly flown on many occasions, with giant outdoor flags used by retail outlets to draw customers. Desecration of the flag is considered a public outrage, but remains protected as freedom of speech. In worldwide comparison, Testi (2010) notes that the United States is not unique in adoring its banner, for in Scandinavian countries their flags are also "beloved, domesticated, commercialized and sacralized objects"[4]
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